Whatever course of inspiration Proenza Schouler designers Jack McCollough and Lazaro Hernandez follow, you can always count on these two young American designers to whip up something for the kids; or at least those chasing after the the charms of youth. In a fashion world where everyone seems to be designing for the mature, Proenza Schouler designs for themselves: the coolest hipsters this side of the Atlantic.
The 'Codes of Femininity' (whatever the contractual agreement may be ) was the inspiration this past season for the New York duo. But this femininity, the stuff of dreams for the The Electric Kool-Aid Acid Test gang, is completely twisted.
